Sonos Debuts $449 Ace Ultra Headphones, $699 Beam Ultra Soundbar, ChatGPT Tie-In
THE SO WHAT
Sonos opening its platform to AI assistants and pushing a $449–$699 hardware tier is a move to turn the living room into an assistant surface — not just a speaker endpoint. If you own a content, commerce, or smart home app, start treating TV and soundbar voice as a first-class channel, not an afterthought to mobile.
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