Sony Refuses to Share $500m Tariff Refund With PlayStation Customers Despite Price Increases
THE SO WHAT
Keeping a $500M tariff refund while prices stayed high underlines how little pricing is tied to input costs once a platform has share and content lock-in. If you run a hardware-plus-services business, this is a reminder: customers will remember price hikes more than the macro rationale, so budget reputational drag into your margin math.
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