Sonys new XM4C headphones are some of the best Ive tested this year — theyre down to a new record low
THE SO WHAT
Consumer audio price cuts, even on top-reviewed flagships like Sony’s XM4C, are a reminder that hardware margins compress fast once a category matures. If your roadmap leans on premium hardware ASPs, you need a services, software, or ecosystem angle before discounting becomes the default.
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