Sorry Garmin — forget the Fenix 9, this Casio G-Shock pro surfer collab is the only new adventure watch I want this year
THE SO WHAT
A surf-focused G‑Shock collab pulling attention away from a flagship multisport watch is a reminder that differentiated use-case and brand story can beat spec sheets. If you’re in wearables or connected devices, narrow, culture-aligned editions may be a more effective wedge than another generalist SKU.
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