Source: Apple has discussed charging $2,899 for the 14-inch MacBook Pro with an OLED XDR touch screen and M5 Pro chip, $400 more than the current M5 Pro model
THE SO WHAT
If Apple can clear $2,899 laptops after normalizing $2,000 foldables, premium compute budgets are drifting from “IT expense” toward “personal productivity capex.” For B2B software, that supports a world where users show up with extremely capable local hardware—optimize for on-device performance and offline-friendly workflows, not lowest-common-denominator machines.
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