Source: Xbox Game Pass currently has about 30M subscriptions; document: Microsoft had projected Game Pass subscriptions would reach around 77M this year
THE SO WHAT
Game Pass sitting at ~30M subs versus a 77M projection is a reminder that “Netflix for X” subscription curves are flattening faster than decks assumed. If your model leans on all-you-can-eat content or AI usage subscriptions, revisit your TAM and growth assumptions before you lock in spend and headcount.
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