Sources: Apple plans to launch Apple Upgrade, a leasing program for iPhone, iPad, Mac, and Apple Watch, in partnership with Klarna in the US next week
THE SO WHAT
Moving from ownership to leasing on core devices turns Apple hardware into an annuity stream and tightens the upgrade cadence. If you build on Apple’s ecosystem, assume more frequent hardware baselines and a larger installed base on current-gen specs within 12–24 months.
READ THE SOURCE
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