Sources: Google is paying ~100 digital publishers for how much their content contributes to AI Overviews, AI Mode, and Gemini in a pilot; payments vary widely
THE SO WHAT
Google quietly paying ~100 publishers based on how much their content feeds AI Overviews and Gemini is the first at-scale attempt to price training and answer-surface contributions. If you own content, this is your reference point — start modeling what a ‘per-answer’ or ‘per-impression’ AI licensing deal would need to look like for you to say yes.
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