Sources: Jeff Bezos pushed Prime Video head Mike Hopkins to highlight AI in an overhaul of the service, leading to an internal effort called Project Lighthouse
THE SO WHAT
Bezos pushing an AI‑centric Prime Video overhaul under Project Lighthouse turns a mature streaming surface into a flagship AI showcase and experimentation lab. If you run a large consumer surface, expect board‑level pressure to make AI visible in the UX, not just behind the scenes in recommendations.
READ THE SOURCE
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