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Tech & Innovation·July 9, 2026·1 min read

Sources: Netflix executives are increasingly worried about declining engagement and are exploring adding live TV and bundling streaming services like Peacock

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If Netflix is exploring live TV and bundles to fight declining engagement, the streaming war is tilting from content to aggregation and time‑share. Any product that lives on a screen is now competing with live sports and bundles for attention minutes, not just with category peers.