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Applied AI·August 24, 2026·1 min read

Sources: Nvidia is in talks to invest in Perplexity valuing it at $30B+, after weighing a tech licensing deal and staff hires, as Perplexity hits $750M+ in ARR

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If Perplexity is doing $750M+ ARR and drawing Nvidia in at a $30B+ valuation, the AI assistant is hardening into a real distribution and demand channel for inference, not just a demo surface. For operators, this raises the bar on “assistant as product” economics — you now have to model both margin pressure from infra vendors and competition from infra-backed assistants that can afford to run hotter models longer.