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Startups & Venture·July 2, 2026·1 min read

Sources: Palmer Luckey's Erebor Bank is in talks to raise money at an $8B+ valuation, up from $4.35B in 2025; its deposits grew from $1.1B in March to $4B now

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Erebor Bank’s deposits jumping from $1.1B to $4B and an $8B+ valuation talk underline how fast “affinity finance” can scale when it taps a politicized customer base. Fintech founders should read this as proof that distribution via identity and ideology can rival product-led growth—regulators will read it the same way.