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Tech & Innovation·August 31, 2026·1 min read

Sources: Phil Schiller stepped down from his role leading the App Store and product events; he will remain at Apple to work on unspecified initiatives

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Schiller stepping back from App Store and events marks the end of an era in how Apple manages narrative and gatekeeping—new leaders mean new instincts on curation, fees, and launch theater. Developers and accessory makers should assume some of the old unwritten rules may change and watch early moves closely.