Sources: the FTC and 20+ state AGs plan to sue Amazon for allegedly making tens of billions over seven years by manipulating ad prices on its retail platform
THE SO WHAT
A multi-AG, FTC suit over tens of billions in alleged ad price manipulation puts marketplace ad mechanics squarely in the regulatory crosshairs. Brands and marketplace operators should expect more disclosure requirements on auction design and pricing—and model their P&Ls with less opaque ad arbitrage baked in.
READ THE SOURCE
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