Sources: Zuckerberg urged execs to explore Polymarket and Kalshi partnerships, as the Arena prediction app targets 100M monthly active "predictors" aged 18-34
THE SO WHAT
Meta eyeing Polymarket and Kalshi for Arena and talking about 100M monthly “predictors” is a bet that prediction markets can be a mainstream engagement primitive, not a niche. If you run a consumer product, start thinking about how probabilistic forecasts — not just likes and polls — could become a social object in your ecosystem.
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