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Applied AI·July 8, 2026·1 min read

SpaceX's Grok 4.5 launches at half the price of rivals — here's why that could rattle Anthropic and OpenAI

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A coding- and agent-focused Grok 4.5 at roughly half the price of rivals, backed by a $60 billion Cursor acquisition, turns AI coding into a margin-compression arena. For engineering leaders, this accelerates the move from ‘which model’ to ‘what’s the all-in cost per developer workflow’ — expect vendors to compete on integrated agents, not just tokens.