Spotify didn’t tell anyone it updated its song-mixing feature, and users are obsessed with it — now I’m putting even more pride into how I curate my DJ-set playlists
THE SO WHAT
Spotify quietly upgrading its Mixed Playlist tools and seeing users obsess over them shows how much leverage there is in deepening existing features rather than shipping new surfaces. If you run a consumer product, your next retention win might be hiding in an underloved feature that power users already touch daily.
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