
Spotify, I owe you an apology — my smart TV finally got Spotify after years of waiting, and now I love its roster of music videos
THE SO WHAT
Spotify’s music video experience landing well on smart TVs underscores how living-room distribution is still under-monetized for audio-first platforms. If you build for media, assume the TV app is no longer a nice-to-have—it’s a primary surface for engagement and upsell, not just background listening.
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