Spotify is celebrating its 20th anniversary, and so are we — these are 5 of the platform’s landmark moments and yes, one of them involves Taylor Swift
THE SO WHAT
Two decades of Spotify show the arc from distribution play to data and discovery engine—control of the listening graph is now the real asset. If you’re in any content business, your “Spotify moment” is when your recommendation and personalization stack becomes more valuable than your catalog.
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