Spotify just launched its first ever music video charts, bringing MTV’s classic format into the streaming era — but I think it’ll be a long time before YouTube users make the switch
THE SO WHAT
Spotify adding global music video charts is a bid to own more of the visual discovery funnel that YouTube dominates. For labels and artists, this creates another surface to game and another data stream to watch—but you don’t reallocate serious budget until Spotify proves it can move video-driven culture, not just audio streams.
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