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Tech & Innovation·August 10, 2026·1 min read

Spotify quietly added a button to skip ads in podcasts, except for its own promotional content — and it’s sparked widespread concern for the future of podcasting

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Spotify giving listeners a skip button for most podcast ads while exempting its own promos shifts leverage away from creators and toward platform-owned inventory. If your business leans on host-read podcast ads, assume effective reach on Spotify will erode and diversify channels now.