Spotify to offer audiobooks in 180 markets and 120 languages — but what about a music-only UI?
THE SO WHAT
Spotify is prioritizing cross-format engagement over single-purpose depth—180 audiobook markets and 120 languages make the app a media bundle, not a music tool. If your product started narrow and is drifting into a bundle, expect UX tension and be explicit about who you’re optimizing for this quarter.
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