0
Tech & Innovation·July 15, 2026·1 min read

Squarespace's new limited-release tools aim to help sellers tap into FOMO

Share

Limited-release and FOMO tooling baked into Squarespace means scarcity mechanics are becoming default primitives in storefront builders. If you run DTC or small marketplaces, you can now test urgency-based campaigns without custom dev—just be disciplined about measuring lift vs. brand fatigue.