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Tech & Innovation·July 29, 2026·1 min read

Starbucks is becoming cool again. Here’s how it pulled off its turnaround.

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Starbucks’ rebound on trendier products, faster service, and more food is a reminder that experience and throughput still move the needle more than abstract "digital transformation." If you’re investing in AI or tech in retail, tie every dollar to queue length, ticket size, or product mix—not vanity features.