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Tech & Innovation·September 16, 2026·1 min read

StarCraft creative director says the game and the real-world feel 'very close in terms of themes and characters' — 'When you look at the stories that were told in StarCraft and the characters that you run into, it's remarkably topical'

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When a 1998 RTS starts to feel like current events, it’s a reminder that sci-fi IP is long-duration cultural infrastructure. If you’re building narrative worlds or brands, treat them as assets that may become more relevant over time, not just launch-window marketing.