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Deep & Emerging Tech·April 21, 2026·1 min read

'Stop selling or sharing my personal information': Research finds that Big Tech could be tracking you even when you've opted out

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Evidence that tracking continues after opt-out—even in states with privacy laws—sets up the next wave of enforcement and class actions. If your growth stack leans on shadow profiling, you’re now in the blast radius; shift to first-party data and auditable consent flows before regulators do it for you.