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Tech & Innovation·September 9, 2026·1 min read

Streaming from the cloud was meant to change games forever – what happened?

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Cloud gaming’s struggle to deliver fun, fast, affordable experiences—even with backing from Google, Sony, and Microsoft—shows that raw cloud muscle doesn’t erase latency, cost, and content economics. Anyone pitching “just stream it from the cloud” for interactive workloads should revisit their assumptions about user tolerance and unit economics.