Streaming services must comply with a California law that bans playing ads louder than the content being watched from July 1, but its implementation is unclear
THE SO WHAT
California’s ban on louder ads forces streamers to standardize loudness control across content and ad pipelines—under legal risk. If you run ad-supported media, audit your audio normalization and third-party ad insertion now, because enforcement uncertainty usually means early, noisy examples will be made.
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