Sure, you have an AeroPress, but is it pink? The whole rainbow is on offer for Amazon Prime Day, and you might just need another one
THE SO WHAT
Color-variant AeroPresses pushed as Prime Day impulse buys are a clean example of how marketplaces manufacture incremental demand through micro-differentiation. If you sell consumer goods on Amazon, assume merchandising and aesthetic refresh cycles will matter as much as functional upgrades to keep velocity up.
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