Surprise: someone’s actually making a new 4K Blu-ray player! But it’s not exactly a mainstream option — this reference player is for audiophiles as much as cinephiles
THE SO WHAT
A reference-grade 4K Blu-ray/SACD player is a reminder that high-end physical media isn’t dead — it’s gone upmarket. If you operate in content or hardware, segment your strategy: streaming for reach, but premium physical formats for enthusiasts who will pay for fidelity and ownership.
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