0
Tech & Innovation·July 23, 2026·1 min read

T-Mobile Beats on Wireless Accounts as Loyalty Perks Pay Off

Share

Beating account growth on the back of loyalty perks shows that “rewards” are becoming a core product feature, not a marketing overlay. Any subscription operator with churn issues should be treating perks as a retention experiment framework — test, measure, and kill what doesn’t move net adds.