T-Mobile is giving away the Apple iPhone 18 Pro for free — how to claim
THE SO WHAT
A "free" iPhone 18 Pro tied to a premium plan is another reminder that carrier ARPU, not device margin, is the real lever. If your product depends on high-end mobile penetration, these subsidy-style promos are your friend — plan for faster adoption of 18-class capabilities in the mainstream base than sticker prices imply.
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