0
Tech & Innovation·June 29, 2026·1 min read

T-Mobile will automatically upgrade some legacy phone plans to higher-price plans

Share

Automatic “upgrades” with $4-per-line bumps are a reminder that recurring revenue businesses will lean on inertia when growth slows. If your product is subscription-based, be explicit about how you’ll handle legacy plans — surprise repricing is a short-term ARPU win and a long-term churn accelerant.