T-Mobiles back-to-school deals include free iPhones, Apple Watches, and a $99 iPad — how to qualify
THE SO WHAT
Carriers are leaning on aggressive hardware subsidies to lock in student and family lines—lifetime value is shifting earlier in the customer lifecycle. If you sell into education or youth segments, assume device penetration is near 100% and compete on software, identity, and recurring services instead of hardware access.
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