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Tech & Innovation·September 21, 2026·1 min read

Tesla is taking $50k deposits for its next-gen Roadster that nobody's even seen yet — so here's your reminder that it never actually produced the last Roadster it took $50k deposits for

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High-dollar preorders for an unseen product are less about demand forecasting and more about customer-financed optionality. Unless you have Tesla-level brand equity, treat this as a caution: for most operators, overpromising futures will erode trust faster than it funds R&D.