The algorithm has a nose now, and perfume is better for it
THE SO WHAT
Algorithmic perfumery that generates a custom scent in under an hour from a short questionnaire shows how AI is creeping into high-end, subjective domains like fragrance. For consumer brands, this is a template: use AI to compress bespoke design cycles into a single visit and turn “mass personalization” from a slogan into an in-store workflow.
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