The Apple iPhone 18 Pro and 18 Pro Max have officially launched — I'm rounding up the best deals for both the US and UK
THE SO WHAT
Another iPhone cycle framed around ‘best deals’ rather than breakthrough features underlines how mature the flagship phone market has become. For app builders, the opportunity is less about new hardware capabilities and more about assuming a stable, high-end baseline you can aggressively target without leaving many users behind.
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