'The art of the possible is becoming possible': How Salesforce is helping Formula 1 tackle its mountains of data to make it useful for fans around the world
THE SO WHAT
F1 using Salesforce to turn telemetry into fan-facing experiences is another proof that the real moat is data activation, not collection. If you sit on large behavioral or sensor datasets, the question this week is which slice you can productize for your audience—not whether you need more data.
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