The Blair Witch Project is getting a reboot from Lionsgate — and as a long-time horror fan I'm not convinced it's going to be any good
THE SO WHAT
Studios leaning on reboots like Blair Witch are trading creative risk for IP familiarity—which opens space for smaller players to own original horror concepts and formats. If you’re building tools or platforms for creators, focus on lowering the cost of experimentation, not just servicing legacy franchises.
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