The EU says autoplay and infinite scroll are illegal. Meta has until it responds to disagree.
THE SO WHAT
The EU’s preliminary finding that autoplay and infinite scroll are addictive design under the DSA is a direct shot at core engagement mechanics, with potential fines up to 6% of global revenue. Any consumer app with feed-like behavior should be modeling what a no-autoplay, no-infinite-scroll UX looks like in Europe and how that would hit retention and ad economics.
READ THE SOURCE
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