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Deep & Emerging Tech·October 28, 2026·1 min read

The FTC asks companies from Uber to Walmart about how they personalize the prices you pay

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The FTC’s probe into personalized pricing across Uber, DoorDash, Walmart and others puts AI-driven price discrimination squarely in the regulatory crosshairs. Any team using ML for dynamic pricing should inventory features tied to individual identity and be ready to justify fairness, consent, and auditability under subpoena-level scrutiny.