The FTC is settling its lawsuit against Zillow, resolving claims that Zillow violated antitrust law by paying Redfin $100M to stop competing in rental listings
THE SO WHAT
The FTC pressing on a $100M non-compete in rental listings is a reminder that aggregation plays in data-heavy markets face real antitrust scrutiny. If your growth plan involves paying rivals to stand down—especially around consumer data—assume regulators will treat it as a live issue, not background noise.
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