'The goal here is to give fans more of what they want, quickly': Globant tells us how it is helping FIFA keep fans around the world glued to the beautiful game
THE SO WHAT
FIFA pushing a “joined-up experience” via Globant is another data point that major leagues now see fan engagement as a software and personalization problem, not just media rights. If you touch sports or live events, assume the bar is shifting toward continuous, data-driven fan journeys rather than one-off broadcasts.
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