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Applied AI·July 2, 2026·1 min read

The greatest asset that a CMO has is trust, says Snowflake's Denise Persson

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CMOs are being asked to rewire their operating models around AI while not eroding the one asset that matters—trust with customers and internal stakeholders. If you own marketing, your AI plan has to be as much about governance, disclosure, and data boundaries as it is about personalization and content velocity.

Applied AI

At a town hall, Mark Zuckerberg said Meta's AI agent development has not accelerated as expected and its reorganization was not as "clean" as it could have been

When one of the most resourced players says AI agent development is slower than hoped and reorgs are messy, that’s a reality check on how hard orchestration and productization really are. If your board expects fully agentic workflows this year, reset expectations and focus on narrow, high-ROI agent use cases you can actually ship and govern.