'The greatest headphone ever': Skullcandy's pulling no punches as it teases new cans for launch next week, and I think I've deduced what they are
THE SO WHAT
Audio hardware is leaning harder into hype cycles to stand out in a crowded, commoditized category. If you're in consumer devices, assume marketing theatrics are table stakes—differentiation has to show up in ecosystem hooks and software, not just specs.
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