The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
THE SO WHAT
Amazon’s “About You” profiles turning up traits like “has flat buttocks” is a live demo of how opaque inference systems can feel invasive and off-key. Any team deploying personalization at this depth should assume internal labels will eventually be user-visible and design taxonomies they’re comfortable defending in public.
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