The iPhone 18 Pro's game-changing feature isn't the variable aperture camera, special version of Siri AI or 'desktop-class' processor — it's that huge leap in battery life
THE SO WHAT
User-perceived value on mature devices is shifting back to fundamentals—battery life over marginal AI or camera upgrades. For mobile-first products, design assuming longer continuous sessions and fewer charge-driven breaks, not just more compute on tap.
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