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Startups & Venture·June 26, 2026·1 min read

The new place to advertise your celeb-filled Series A funding round is ... a NYC bodega?

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Turning a NYC bodega wall into a Series A investor flex is a tell—consumer startups are marketing their cap table as much as their product to manufacture social proof. If you’re competing in the same segments, expect customer and talent perception to be shaped by who backs you, not just what you ship.