The NHS plans to offer rewards to people who walk for 30 minutes a day — here's everything we know, including the tech you'll need to take part
THE SO WHAT
State-backed health systems are starting to pay for behavior change, not just treatment—using consumer wearables as the tracking layer. If you’re in health, insurance, or fitness tech, this is a wedge for reimbursement-linked products and new data-sharing rails with public providers.
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