0
Tech & Innovation·July 16, 2026·1 min read

The Odyssey IMAX 70mm screening prep causes confusion as projectors loaded into theaters spark new fan outrage — as some dub Christopher Nolan's filming choice 'anti-art'

Share

The 40-theater cap for 70mm IMAX and fan backlash over logistics show how format choices now double as marketing and scarcity levers. Studios and exhibitors can use premium, constrained experiences as eventized revenue spikes—but only if they manage expectations and communication tightly.